May 24th, 2022

Writing is usually seen as a solitary pursuit. 

Rather, the author or journalist is typically depicted as a lonely figure bludgeoning away at a blank page in hermetic seclusion. 

The reality is more nuanced, of course. Even the artists we think of as singular geniuses were, in some sense, collaborators, entering into productive communion with others. Vladimir Nabokov relied on his wife Véra for translation and first impressions; an elder James Joyce, eyesight failing, relied on the help of a young Samuel Beckett to finish Finnegans Wake

What might look anecdotal is really adumbrative — a synecdoche for the web of contributors required to bring a work to life. From researchers to editors, translators to publicists, writing in the public domain has always relied on multiple parties. Even in seducing the reader, a kind of consensual collaboration forms. 

March 21st, 2021

Welcome to the Coinbase NFT auction page. Below, you'll see the three NFTs created as part of our work. This represents a collaboration between The Generalist and Visualize Value. All illustrations were created by Jack Butcher.

The written work encapsulated in "The Paradoxes of Coinbase" represents the efforts of Jill Carlson, Ryan Todd, Katherine Wu, Lex Sokolin, Michael Sidgmore, Ellie Frost, Max Heald, Marc Rubinstein, David Wei, Adam Draper, Ian Kar, and Mario Gabriele

Please enjoy the pieces.

March 18th, 2021

This is an article from The Generalist.

Coinbase in 1 minute

Coinbase is the rarest of beasts: a hyper-growth company that happens to be profitable. The company brought in $1.2 billion in 2020 with a profit of $332 million. Better yet, the cryptocurrency exchange has kicked off 2021 at a startling pace, handling a higher volume of transactions in Q1 than the entirety of last year.

Those metrics won't come cheaply, with Coinbase's expected valuation at $100 billion. Skeptics will point out that represents a remarkably steep revenue multiple, particularly for a volatile business that moves with the price of underlying assets.

March 15th, 2021


The Generalist is trying something new. In collaboration with Jack Butcher of Visualize Value, we're turning our coverage of Coinbase into a non-fungible token (NFT). To make that happen, we’re using Mirror. If you’d like to contribute, just click the crowdfunding modal below.

This means anyone with an Ethereum address can own a piece of our analysis and Jack's corresponding artwork. I think it's an exciting experiment both in this particular case and because of what it portends. I’ll unpack that below.